Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it requires extra technical knowledge than routine GTM and may present additional prices, it can result in greater precision and more trusted data
Pixel tracking makes use of an item of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side tracking is a more protected option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other safety steps. This offers more exact information and a much more complete picture of customer trips across channels.
On top of that, this sort of tracking allows organizations to track conversions beyond the web site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This versatility gives marketing experts extra ownership over the data they send out, and makes it much easier to adhere to numerous information laws. It's additionally a great deal less at risk to scams, as it's more difficult for illegal stars to manipulate the system by modifying the postback URL.
2. Much better control over information.
Server-side tracking permits companies to collect and enhance data prior to sending it to third-party analytics/advertising platforms. This boosts data completeness and precision, which can help marketing experts make more enlightened advertising choices.
Standard pixel tracking counts on JavaScript tracking codes that are placed in internet site visitors' internet browsers. These tracking codes are typically blocked by advertisement blockers, which can result in data collection interruptions and unreliable results. Server-side tracking makes it possible for companies to bypass these constraints and offer exact, constant information that is less prone to interference.
This kind of monitoring likewise permits companies to track conversions that happen outside of the website, like call and in-store purchases. This is necessary because brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for businesses seeking to adjust to these changes.
3. Less vulnerable to fraud
Server-side tracking allows organizations to manipulate information hauls before it reaches 3rd party endpoints, boosting security and privacy. This is specifically important as different web browsers and systems significantly change exactly how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that AI-powered SEM tools occurred beyond your website.
In addition, server-side tracking enables you to catch individual data straight by yourself servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is a different approach that makes use of a tiny item of code on your web page to accumulate information from individuals.
4. Much easier to execute
Server-side tracking is a data collection process that happens on the internet site's very own web server, bypassing internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and gives companies extra control over transmission, making it normally much more reliable. As a result, it's much less vulnerable to information difficulties caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make certain conformity with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.