Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs extra technical knowledge than normal GTM and might introduce additional costs, it can result in higher accuracy and more trusted information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the information being sent to Google Ads, Facebook Manager and other platforms is much less exact than it must be.
Server-side tracking is an extra safe and secure choice that helps to bypass these restrictions, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be impacted by ad blockers or various other protection procedures. This offers more exact data and a more full photo of user trips across networks.
Furthermore, this type of monitoring enables businesses to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability gives marketers extra ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over information.
Server-side tracking permits companies to collect and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables services to track conversions that happen outside of the website, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations seeking to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side monitoring allows businesses to adjust data hauls before it reaches 3rd party endpoints, improving protection and privacy. This is particularly important as various internet browsers and platforms significantly change exactly how they handle cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your website.
Furthermore, server-side tracking enables you to record user information directly on your own web servers. This eliminates reliance on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a set of directions that informs your site's web server what occasions to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally made use of to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is a different method that utilizes a little item of code on your page to collect data from individuals.
4. Much easier to apply
Server-side monitoring is an information collection procedure that occurs on the site's own server, bypassing web internet browser restrictions. This suggests that data accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and offers companies more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by things like a busted link or an energetic ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, partner program management it also stays clear of the tracking limitations enforced by web browsers and ad blockers.